I was talking to a friend the other day and he told me that he had a high respect for customizers. I wasn't sure why he said that, so I let him explain himself. He said something along the lines of this:
In today's world of fashion, nothing is unique. I can buy a generically designed shirt at Hollister, but there's no personality or flair to it. Why spend $60 on a hoodie with a simple label on it when I could buy a cheaper, plain hoodie for $20 or $10 and have a customizer spruce it up for a little extra?
I think that's why I decided to customize shoes. I like delivering to people what big companies can't - something personalized and tailored just for you. I work with you, the customer, to get something that'll satisfy your needs. I'm sending you progress pictures and designs to update you on the work process. And when all's said and done, you get a pair of shoes in the mail that will always be unique to you! And that's a seller / customer bond that a big company could never hope to achieve.